SA achieves a record $6.6 billion tourism win

South Australia is welcoming more visitors than ever before, helping the state’s visitor economy skyrocket to a record-breaking $6.6 billion.

According to data released today, domestic expenditure has increased to $5.5 billion since December 2016.

The biggest boost has been in domestic day trips, up 15 per cent with day trip expenditure reaching a record $1.6 billion – surging past the national growth rate of 4 per cent.

The growth in domestic expenditure complements international expenditure, now at an all-time high of $1.1 billion.

Minister for Tourism, Hon David Ridgway said these results were very positive and the Liberal Government would look to build on these to ensure South Australia kept pace with the rest of the nation.

“I look forward to working with the SATC and tourism operators to grow tourism in South Australia,” said Minister for Tourism David Ridgway.

“While these results are very encouraging there is still a lot of work to do to ensure South Australia keeps pace with the rest of the nation.

“The Liberal Government has a strong plan to grow South Australia’s tourism sector by boosting the Events Bid Fund to $40 million to attract more events and conventions to our state and developing world class tourism offerings like the proposed national Aboriginal art and culture gallery on the old RAH site.

“We intend to hit the ground running and start implementing our plans to grow the tourism sector and create more jobs.
“Every visitor we bring to our state pumps money into our cafes, restaurants, bars, transport services and shops, tourism businesses and allied services, ultimately benefiting our local businesses, local communities and our economy.”

South Australian Tourism Commission Chief Executive, Rodney Harrex said the SATC team is focussed, committed and driven to achieve the targets set out in the Tourism 2020 plan.

“Our wonderful tourism operators never fail to impress, and through our strategic marketing campaigns, people around the world and across the border are hearing about our tourism experiences and making the decision to visit.”

“Today’s results can be attributed to a concerted effort in a few critical action areas – the growth in aviation access, product improvements and upgrades, targeted marketing campaigns, our growing digital marketing presence, our successful bidding for major events and conferences that drive visitation and tourism operators committed to delivering excellent service and experiences.”

“Our sights are firmly set on the $8 billion in tourism expenditure by 2020 and we will we continue to focus on attracting high-yield visitors and maintaining our marketing efforts in key international and domestic markets.”

April will see Australia’s largest travel and tourism business-to-business event (Australian Tourism Exchange) hosted in Adelaide, as well as Tasting Australia which is set to inject millions in the visitor economy, continuing the momentum gained through key sporting events and festivals in the first quarter.


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