Full steam ahead – 2020 Cruise Strategy launched

The Marshall Government has launched the South Australian Cruise Ship Strategy 2020 to help the record-breaking cruise industry reach new heights, drive tourism growth and support more jobs.


“The new strategy provides a blueprint for South Australia to continue to grow the sector and maximise the tourism, economic and job opportunities in this lucrative industry,” said Minister for Trade, Tourism and Investment David Ridgway.

“The SATC has developed this strategy with the ambitious goal of 100 cruise ship visits to South Australian ports and anchorages contributing $200 million to the state economy by 2020.

“South Australia has been successful in growing the cruise sector with record numbers year on year, and we want to continue this momentum - attracting the most luxurious and largest cruise ships in Australian waters and more visitors to our state.”

SATC Chief Executive, Rodney Harrex, said the 2017/18 cruise season welcomed 65 cruise ship visits to South Australian ports, with next season (2018/19) set to welcome a huge 86 cruise ship visits to our state’s three ports, - Adelaide, Port Lincoln and Kangaroo Island.

“In the past decade, South Australia has seen significant growth from the cruise sector. In 2007/08 the state welcomed nine cruise ship visits and 6,209 passengers and crew. Since then, numbers have grown exponentially with the 2017/18 season welcoming 65 cruise ship visits and 150,680 passengers and crew.

“The SATC will continue to build on the sector’s record-breaking success by working with key industry stakeholders to attract more cruise lines, ensure quality service is delivered in current and new cruise destinations, encourage investment in infrastructure, maximise expenditure and increase regional dispersal.

“These priority action areas are the foundation of the South Australian Cruise Ship Strategy 2020 and will guide us in reaching our 2020 targets,” Mr Harrex said. 

Phil Hoffmann Travel Managing Director, Phil Hoffmann said a target of 100 ship visitations to South Australia in 2020 will have a significant impact on the Tourism Industry and local economy.

“Employment will be stimulated both in Adelaide and in regional areas such as Kangaroo Island and Port Lincoln with the introduction of their new itineraries”, Mr Hoffman said. 

“Local retailers and operators will see flow-on benefits too with passenger spend per day adding tangible economic benefits.   With more home porting out of Adelaide this could also stimulate pre and post stays for domestic and interstate passengers embarking or disembarking these cruises. 

“I remain confident that the cruise industry growth in South Australia can be sustained in the coming years and that with the right framework and infrastructures in place it will continue to thrive and delivers sustainable economic growth for years to come” Mr Hoffman said.

The 2016/17 cruise season injected $98.5 million into the state’s economy. The economic impact from the 2017/18 season will be released later this year by the Cruise Liner Industry Association.

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