Barossa hosts first event through Regional Convention Bid Fund

The Novotel Barossa will host the Flight Centre Senior Leaders Conference 2018 over the next four days, the first conference secured through the Convention Bid Fund in a South Australian region.

Minister for Trade, Tourism and Investment, David Ridgway, said the Marshall Liberal Government is fulfilling an election commitment to extend the reach of the highly successful Convention Bid Fund.

“We are delighted that the Flight Centre Senior Leaders Conference is the first cab off the rank in what we hope will be a very successful broadening of our program to the regions,’’ said Minister Ridgway.

“More than 60 senior delegates from Australia’s largest travel brand, Flight Centre will be in the Barossa over four days, accounting for 378 bed nights and creating significant economic benefit for the region,”

“Tourism is especially important to regional economies – 41% of visitor expenditure occurs in regional areas, well above their 23% share of population, and we will continue to support regional growth.

“These senior delegates will have an opportunity to experience some of the best of the Barossa as they undertake famil trips in the region after the conference.”

South Australian Tourism Commission Chief Executive, Rodney Harrex, said the Convention Bid Fund has been highly successful since its inception in 2013.

“Beyond the regional impact, having the conference in the Barossa is a great showcase of the region to decision makers in the tourism industry,” said Mr Harrex.

“The Convention Bid Fund has successfully brought more than 70 major conventions to South Australia attracting more than 90,000 delegates and contributing nearly $450 million in economic benefit to the State.”

The 60 delegates include the senior leadership development group across Flight Centre, Flight Centre Travel Group’s corporate division, bringing the Group’s five major brand servicing the corporate market to the Barossa. This is a biannual event and in May this year was held in Noosa. Other destinations considered this time included the Hunter Valley, Tasmania, Cairns and Uluru.

“There were some strong contenders vying to host this event, but we are delighted that we were able to fight off the competition to bring this event to the Barossa,” said Chief Executive Officer of The Adelaide Convention Bureau, Damien Kitto.

The Flight Centre Senior Leaders Conference 2018 will be held from 13- 16 November at the Novotel Barossa Valley Resort.

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